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Power Pharma

The pharmaceutical industry discovers, develops, produces, and markets drugs or pharmaceutical drugs for use as medications to be administered to patients (or self-administered), with the aim to cure them, vaccinate them, or alleviate symptoms. PowerPharma provides a Pharmaceutical Marketing System is a specialized framework designed to manage and optimize the marketing, sales, and distribution of pharmaceutical products. It integrates various tools, processes, and data sources to ensure that pharmaceutical companies can effectively promote their products while complying with regulatory standards.


Why Choose Power Pharma?

A Pharmaceutical Marketing System significantly improves customer engagement, especially with healthcare professionals (HCPs), by enabling more personalized, timely, and value-driven interactions. Here's how:
Personalized Communication

Uses CRM data to tailor messages based on the doctor’s specialty, prescription behavior, and preferences. Sends relevant product updates, research findings, or treatment protocols that match the HCP’s interests.

Multichannel Engagement

Reaches HCPs through multiple channels: email, SMS, WhatsApp, webinars, in-person visits, and e-detailing. Ensures consistent messaging across all touchpoints.

Smart Scheduling & Follow-ups

Helps medical reps plan visits based on HCP availability and past interactions. Automates reminders and follow-ups to maintain regular contact without being intrusive.

Real-Time Insights

Tracks engagement metrics (e.g., email opens, webinar attendance, call feedback). Allows reps to adjust their approach based on what resonates most with each customer.

Educational Content Delivery

Shares scientific literature, clinical trial data, and product demos through digital platforms. Positions the company as a trusted knowledge partner, not just a seller.

Feedback Collection & Response

Captures feedback from HCPs during visits or via digital surveys. Enables quick resolution of concerns and continuous improvement of engagement strategies.

Seamless Integration with Field Force

Equips reps with tablets or mobile apps to present interactive content during visits. Allows instant access to product info, FAQs, and objection-handling tools.


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Easily track your inventory, know which items sell fast, which items expire soon. Invest on right inventory & earn better profit with PowerPharma integrated with PowerBooks.


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