Why Choose Power Consumer?
Unified Platform of all Market Research, Retail, product management, finance, HR, and compliance
Market Research & Consumer Insights includes
Data Collection - Gathers data from surveys, social media, retail feedback, and purchase behavior.
Segmentation - Identifies distinct consumer groups based on demographics, psychographics, and buying habits.
Trend Analysis - Tracks market trends, competitor strategies, and consumer preference
Product Management provides
Lifecycle Tracking - Manages products from development to decline.
Positioning & Branding - Helps define product value propositions and brand messaging.
Pricing Strategy- Supports dynamic pricing models based on demand, competition, and cost.
Sales & Distribution Support provides
Retail Integration: Coordinates with retailers and distributors for promotions and inventory.
Channel Optimization: Identifies the best channels (e.g., e-commerce, brick-and-mortar) for each product.
Trade Promotions: Manages discounts, in-store displays, and co-marketing efforts.
